I am sales person working for a industrial rental equipment firm. I fear that I am not making a impact in the market with my current efforts.
The problem as I see it is:
A) It's a rental service, therefore there is almost never an immediate need for product. It could be months before the potential client calls in.
We don't really track sales, so I am not sure if they are calling in because of my efforts or because of some other avenue (web, W.O.M, etc.)
C) I have a very large territory, and I find it hard to build relationships with potential clients when I am all over the place.
Any Ideas??