I guess it depends who you are pitching and what the product is.
Quality will always count but you have to look at it in terms of closing the deal as well.
If there are four people on one page of a magazine who all offer the same service and they get two quality deals in the duration of their ad then the chances are they will be in competition with each other.
This of course is normal for any business but whats the point in competing for a £25k account if there are 100 other companies competing for it (unless of course you are confident you will win the business).
I think there has to be a balance between quantity and quality to be honest. Most firms don't want a huge amount of competition even if the lead is an excellent one so if you can provide quality and at the same time a decent amount of quantity you're onto a winner.
|